The Davines OI Shampoo with its milky texture offers a refreshing daily cleansing for your hair. This formula provides exceptional softness, shine, and fullness to your locks! With its antioxidant properties, it offers protection against UV rays and helps in detangling your hair. The shampoo ensures your hair shines with a long-lasting, natural fresh scent! The OI line is designed for the beauty of every hair and skin type. All products in the OI line contain Roucou oil, a plant native to the Amazon. The oil is rich in beta-carotene and vitamin A, which helps in restructuring your hair and promoting hair growth. Additionally, it stimulates melanin production and reduces cell damage caused by aging and UV radiation. The OI formulas are produced with sustainable energy and packaged in CO2-neutral packaging. Key features Milky texture for daily cleansing Provides softness, shine, and fullness Protects against UV rays Detangling effect Contains Roucou oil rich in beta-carotene and vitamin A Sustainably produced and packaged